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Cultural Heritage Tourism
 

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Making the Most of Opportunities

Collaborate: Power in numbers proves itself in Montana. Individual museums, parks, and other cultural attractions were often unable to secure funding, but as a collective have been able to get the attention of larger foundations and apply successfully for grants. The effort has crossed not only organizational, but state lines as well, going into North Dakota and Wyoming.

Find the Fit between the Community and Tourism: Investigating local customs is one thing, but visitors should be aware of and sensitive to the etiquette of looking closely at other cultures. At the annual Crow Fair, the WHC staffs an interpretive teepee with a Native American employee. The teepee serves as the official greeting site for all non-native people at the fair, helping them better understand the tribe’s traditions to enhance the experience and ensure respect for the Crow culture.

Make Sites and Programs Come Alive: Through its “Museum without Walls” program, the WHC provides interactive experiences outside the museum itself. One popular tour is “Ethnobotany on Horseback,” a program presented on the Northern Cheyenne reservation. Native guides from the Cheyenne Trail Riders outfitting business lead horseback tours and teach guests about the uses of local plants for physical and spiritual healing.

Focus on Quality and Authenticity: Going directly to the source is required for authenticity when creating cultural programs. For its loop tours, WHC is inventorying authentic folk culture in the region. Traditional artists, craftspeople, and folk artists, such as saddle-makers, fly-tiers, gunsmiths, and quilt-makers are among those who will be featured.

Preserve and Protect Resources: Guided tours of significant historical and archeological sites in the Yellowstone River Valley provide opportunities not only for tourists, but also for the sites’ stewards, who can carefully control the extent and type of visitation each site receives in order to protect it from overuse or undue deterioration. Another Museum without Walls tour is led by Crow oral and cultural historian, Lawrence Flatlip, who takes visitors to several historic sites on the Crow and Northern Cheyenne reservations, including Pictograph Caves, Medicine Rock, and Village Under Siege. Flatlip indicates where picture taking is permissible and restricted, and explains the conservation methods employed to protect the sites.

 

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